| Parameter | Zweck | Beispiel |
|---|---|---|
| utm_source | Woher kommt der Traffic? | |
| utm_medium | Welches Medium? | reel, story, bio |
| utm_campaign | Welche Kampagne? | fruehling2025 |
| utm_term | (optional) – Keywords | fruehlingskurs |
| utm_content | (optional) – A/B Tests, Varianten | button1, swipeup |